I recently had a disastrous experience installing a Wordpress blog. I followed an example on the internet by a known Guru, (I’ll not mention the name here.)
His method was to upload the Wordpress zip file to the folder on his site and un-zip the WP directly into his site from the host end. This is a very fast way to do the install, and no doubt the reason why he recommends this procedure. Sounds like a cool fast way to do the install, UNTIL I DISCOVERED THE CONSEQUENCE OF THIS PROCEDURE!
I don’t know about you, but I put in a lot of time doing keyword research before selecting a URL name. My selected URL name ALWAYS have the main keyword in the URL for SEO reasons. Example my Keyword is xyz so I wand a domain URL www.xyz.com
OK so much for that. Now here is what happens when I un-zip the Wordpress Zip-folder at the host end. The Wordpress un-zipped files are not in the primary site folder, rather in a Subfolder off of the main domain name. Example: My domain is (www.xyz.com) the unzipped wordpress files are located in (www.xyz.com/wordpress/) after the un-zip process.
This in effect has destroyed my keyword researched URL link, as clicking on www.xyz.com will not bring up my blog. The only way around this was to install a Re-direct script in my htaccess file. Re-directing the www.xyz.com/wordpress/URL where the blog was installed to www.xyz.com where it needs to be.
NOT VERY NICE! My recommendation is to FTP the un-zipped Wordpress files up to your main URL folder, and then do the Wordpress install process. Happy Blogging GB Garagnon
Posted in General SEO
