Archive for November, 2009
Don’t Play Russian Roulette, Choose a large market, full of motivated buyers and pay attention to getting the market research phase right!
So how do you find markets full of “hungry” customers? Google Trends gives an insight to markets and trends. Signs of a Profitable Market can be estimated byTraffic Levels & Cost of traffic.
The Google Keyword Tool Search Volume Data : This gives us an indication of how much traffic(and therefore how many potential customers there are) in any market.
The “Approx Avg Search Volume” box will give you an indication of how many people are searching in this particular market each month. The Cost per Click (CPC) will provide an indication of the value per visitor. Click the “Show/hide columns” box, and select “Show
Estimated Avg. CPC” Multiply the two quantities to get the estimated overall market value of a given keyword. This is the market value worldwide.
You need to estimate what your share of this market would be by doing keyword research. How big the portion you’re likely to capture will depend on many factors and by how many actual clicks to your page. Entrepreneurs-SEO can provide this data and more for those interested. To inquire about our keyword research services fill out the “Inquire Box” on our site page.
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